WHERE IT ALL BEGAN

Meet Aaron Vinod John, the heart behind Lickda. Aaron's story is a unique blend of cultures and experiences. With roots in India, a childhood spent in Kuwait, and a life now unfolding in New Zealand, he's truly a global citizen. His passion for fashion sparked early—back in 8th grade in Kuwait, to be exact. Even then, Aaron knew there was something special about the way clothes could tell a story and bring people together.

By the time he was 15, Aaron had already explored seven different countries. Each place he visited offered new lessons and perspectives, but a few things stood out no matter where he went: the importance of sustainability, the value of quality, and the simple joy of feeling comfortable in what you wear and how you live.

At Lickda, sustainability isn't just a buzzword; it's at the core of everything we do. From the materials we choose to the way we produce our clothing, we’re committed to minimizing our impact on the environment. We believe that fashion should not only look good but also feel good, knowing it's made with respect for the planet and the people on it. That’s why fair wages and ethical practices are non-negotiable for us—because every stitch tells a story of fairness and integrity.

Lickda is more than just a clothing brand; it's about blending cultures, celebrating quality, and staying true to who you are. Each piece we create is a testament to comfort, sustainability, and style that transcends borders. Aaron's story is our story, and we're excited to share it with you, one garment at a time.